Legal

Privacy Policy

Last updated: 3 October 2026

This Privacy Policy explains how NEXT LEVEL VENTURES LTD, trading as McGideon, collects, uses and protects personal information.

We are a private limited company registered in England and Wales. Our company number is 12346251 and our registered office is 71-75 Shelton Street, London, Greater London, United Kingdom, WC2H 9JQ.

For the purposes of data protection law, NEXT LEVEL VENTURES LTD is the controller of the personal information we collect and use.

If you have any questions about this Privacy Policy or how we handle your information, contact us at hello@mcgideon.com.

1. What information we collect

We may collect and use the following types of personal information:

Contact details, such as your name, email address, phone number and business address.
Business information, such as your company name, role, website, sector, turnover band, business objectives and information you choose to provide about your company.
Enquiry information, including messages you send through our website, booking forms, emails, calls or other communications.
Meeting and call information, including information provided when booking a call, completing a form or attending a meeting with us.
Subscription information, if you subscribe to Who Won What or RADAR Intelligence: your plan, coverage, billing dates and payment status. Card details are entered directly with Stripe, our payment processor, and we never see or store your full card number.
Marketing preferences, including whether you have opted in, opted out, unsubscribed or otherwise told us how you want to hear from us.
Technical information, such as your IP address, browser type, device information, pages visited, time spent on the website and how you interact with our website.
Publicly available business information, such as information from company websites, Companies House, LinkedIn, public procurement portals or other business directories, where relevant to our business development, research or client work.

We do not intentionally collect special category personal data, such as health information, religious beliefs, political opinions or similar sensitive information, unless you choose to provide it to us and it is relevant to a specific matter.

2. How we collect information

We may collect information when you:

visit our website;
complete a contact form;
book a call;
subscribe to Who Won What or RADAR Intelligence, or request a sample report;
email, call or message us;
subscribe to updates or marketing communications;
engage us or discuss potentially engaging us;
provide information during discovery, consultancy, automation or implementation work;
interact with our content on platforms such as LinkedIn;
are referred to us by a third party; or
appear in publicly available business sources that are relevant to our services.

3. How we use your information

Purpose	Lawful basis
To respond to enquiries and arrange calls	Legitimate interests and/or steps prior to entering into a contract
To understand your business, objectives and whether our services may be relevant	Legitimate interests and/or steps prior to entering into a contract
To provide business development, market intelligence, bid support and related services	Contract and legitimate interests
To deliver and administer paid subscriptions, including sending editions, managing billing, cancellations and refunds	Contract and legal obligation
To manage client relationships, proposals, contracts, billing and administration	Contract, legal obligation and legitimate interests
To send relevant business updates, insights or marketing communications	Consent and/or legitimate interests, depending on the context
To improve our website, services, messaging and user experience	Legitimate interests
To protect our business, website, systems and legal rights	Legitimate interests and legal obligation
To comply with legal, regulatory, accounting and tax obligations	Legal obligation

Where we rely on legitimate interests, those interests include running and developing our business, responding to business enquiries, maintaining commercial relationships, marketing our services to relevant business contacts, improving our website and protecting our legal rights.

You can object to our use of your personal information for direct marketing at any time.

4. Marketing communications

We may send marketing communications to business contacts where we believe our services may be relevant to their role or organisation.

You can opt out of marketing at any time by using the unsubscribe link in our emails, replying to the message, or contacting us directly.

We will not sell your personal information to third parties.

5. Cookies and analytics

Our website may use cookies and similar technologies to make the site work, understand how visitors use it, improve performance and support marketing or analytics activity.

Some cookies are necessary for the website to function. Others, such as analytics or marketing cookies, are only set if you consent. When you first visit our website you will see a cookie banner asking you to accept or reject non-essential cookies. Non-essential cookies are not set unless you accept.

We store your choice in a cookie called mcg_consent so we do not ask you on every visit. You can change or withdraw your consent at any time using the cookie settings link in the footer of any page, or by clearing cookies in your browser settings.

We currently use two analytics tools. Umami, which we host ourselves at stats.mcgideon.com, records page views, referring sites and general device and location information. It does not use cookies, does not store anything on your device and does not store personal data, so it runs whether or not you accept cookies. Microsoft Clarity records how visitors interact with pages (for example scrolling and clicks) and uses cookies, so it only runs if you accept analytics cookies. Clarity is provided by Microsoft Corporation; its privacy statement is at privacy.microsoft.com.

Our website also has a live chat box, provided by Crisp. It sets a small number of functional cookies whose only job is to keep your conversation continuous if you move between pages or come back later. It does not identify you until you choose to type a message or give your name or email, so it runs whether or not you accept analytics cookies. Anything you write in the chat is stored by Crisp and visible to us. Crisp is provided by Crisp IM SAS, based in France; its privacy policy is at crisp.chat/en/privacy.

6. Information in our intelligence products

Our Who Won What extracts and Weekly Intelligence Reports include the names, job titles and business contact details of people at public bodies, housing providers and contractors, such as procurement officers, commercial managers and project leads. We collect this from published tender and award notices, committee papers, responses to Freedom of Information requests, company websites and professional profiles, and we provide it so that subscribers can make a specific business approach about the work described.

We process this information on the basis of our legitimate interests and those of our subscribers in business-to-business communication about public contracts. We only use business contact details, never home addresses or personal accounts, and we require subscribers to use them lawfully and only for the purpose described. If you appear in our content and would prefer not to, contact us at hello@mcgideon.com and we will remove your details from future editions.

7. Who we share information with

We may share personal information with:

website hosting providers (Hostinger);
email, CRM and marketing platforms;
form handling providers (Formspree, which receives what you type into our website forms);
live chat providers (Crisp, which stores what you write in the chat box on our website);
booking and calendar tools (Calendly);
analytics providers (Umami and Microsoft Clarity, as described in section 5);
payment processors (Stripe, which handles subscription payments and holds your card details);
professional advisers, such as accountants, lawyers and consultants;
technology providers who help us operate our business;
regulators, authorities or law enforcement where required; and
other parties where necessary to perform a contract, protect our rights or comply with the law.

We only share information where there is a proper business or legal reason to do so.

8. International transfers

Some of the service providers we use may process information outside the UK.

Where this happens, we take steps designed to ensure that appropriate safeguards are in place, such as using providers in countries with recognised adequacy arrangements or using approved contractual safeguards where required.

9. How long we keep information

We keep personal information only for as long as necessary for the purpose for which it was collected. As a general guide:

enquiry and prospect information may be kept for up to 24 months after the last meaningful interaction;
client, subscriber and contract records may be kept for up to 7 years after the relationship ends, for legal, accounting and tax purposes;
marketing records may be kept until you unsubscribe or ask us to stop contacting you; and
website analytics data may be kept according to the retention settings of the analytics tools we use.

We may keep information for longer where needed to deal with a legal claim, dispute, regulatory matter or legitimate business record-keeping requirement.

10. How we protect information

We take reasonable technical and organisational steps to protect personal information against unauthorised access, loss, misuse or disclosure.

No website, email system or online transmission is completely secure, so we cannot guarantee absolute security. However, we work to keep personal information safe and limit access to people and providers who need it.

11. Your rights

Depending on the circumstances, you may have the right to:

access the personal information we hold about you;
ask us to correct inaccurate information;
ask us to delete your information;
restrict how we use your information;
object to how we use your information;
receive a copy of your information in a portable format;
withdraw consent where we rely on consent; and
object to direct marketing at any time.

To exercise your rights, contact us at hello@mcgideon.com. We may need to verify your identity before responding.

12. Complaints

If you are unhappy with how we handle your personal information, please contact us first so we can try to resolve the issue.

You also have the right to complain to the Information Commissioner's Office, the UK regulator for data protection.

13. Changes to this Privacy Policy

We may update this Privacy Policy from time to time. The latest version will be published on our website with the updated date shown at the top of the page.